There is a report going around that AMD has reduced the production volumes for its latest Ryzen processor range “amidst a decline in the PC market and the overall poor reception of the AM5 platform.”
We’re used to gaming hardware disappearing from retail the instant it’s released. Whether that’s the latest graphics cards, such as the new Nvidia RTX 4090 (opens in new tab) or AMD’s RX 6800 XT (opens in new tab) of days gone, or a new games console. We expect there to be a mad rush on stock, shelves to run dry in a matter of minutes, and for it to be tough to buy the latest best new techie thing for ages.
Unless you’re talking about the new AMD Zen 4-based Ryzen processors, that is. The new AMD CPUs launched relatively recently, and we’ve been pretty positive about both the Ryzen 9 7950X (opens in new tab) and Ryzen 7 7700X (opens in new tab) chips. But unlike most new tech launches since the pandemic began, it’s surprisingly easy to bag yourself a new 5nm Ryzen in whatever flavour you most desire.
There is an accepted decline in PC sales this year, and last week’s third-quarter earnings report for AMD showed how much of an impact it has had (opens in new tab) on the company’s bottom line with revenue falling short by $1.1 billion. Towards the end of both a CPU and GPU generation, that’s to be expected on the gaming hardware side, but total PC sales have dropped, too, below the pre-pandemic levels.
AMD cited the weak PC market and large outstanding inventory of product as the reasons behind its recent revenue miss. And it’s against this backdrop that WCCFTech (opens in new tab) is suggesting it’s learned the company is cutting Ryzen 7000-series production.
The piece is also suggesting that it’s also partly because of an “overall poor reception of the AM5 platform” that this is happening. Given there is an abundance of chips on the shelves I guess you could make that argument.
But with an overall slowing of the PC market that is leaving a bunch of stock out in the channel it would be a foolish company indeed to keep production at the same levels without taking note of a changing hardware environment.
AMD’s new processor platform was always going to have a slower start than recent Ryzen CPU launches, too. It requires not just a new chip, but a new motherboard and likely new DDR5 memory, too. I mean, I doubt many people are upgrading from an DDR5-based Alder Lake system. Especially given the similar gaming performance.
A new graphics card, on the other hand, can be an easy drop in upgrade that will instantly benefit practically any system. That makes it a far wider purchase base for day one. When you’re switching to a whole new platform you’re more likely to be waiting for a specific time to make your upgrade, not just when it releases.
That and there’s a whole new Intel CPU release on the horizon with Raptor Lake, too.
So, looking at the day one sales of such a setup is perhaps a bit disingenuous. We’ll see whether AMD sees its new chips as struggling when Raptor Lake does launch, and whether AMD changes the pricing of its own competing chips in response. In the end, money talks, and any Zen 4 pricing change might say a lot.