Blizzard battles Fox over a cartoon dog named Diablo
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Blizzard battles Fox over a cartoon dog named Diablo

by arun809097
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Blizzard has filed an opposition to a Fox Media application for a trademark on the word “Diablo,” arguing, as you’d expect, that it’s held a trademark on the term for a long time now, and that the products bearing the mark “have enjoyed enormous commercial success, won various industry awards, and been the subject of substantial, unsolicited media attention.”

The opposition comes specifically in response to two Fox filings using the Diablo name:

  • Pet food; edible pet treats; pet treats in the nature of bully sticks; beverages for animals; pet beverages; bird treats; bird seed; electrolyte drink mix for pets; consumable pet chews; edible food for animals for chewing; dog biscuits; milk replacers for animals; animal foodstuffs; food for animals; animal feed; animal litter
  • Beverage glassware, cups, mugs, drinking glasses, and bottles sold empty; bottle openers; dinnerware, namely, plates, cups, bowls and saucers; toothbrushes; plastic coasters; thermal insulated wrap for cans to keep the contents cold or hot; plastic plates and plastic cups; paper plates and paper cups; cookie jars; lunch boxes; salt and pepper shakers; hair brushes; drinking straws; lunch bags made of textile; oven mitts; barbecue mitts; pet bowls; pet treat jars; pet brushes; drinkware water bottles sold empty

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