electronic Arts has filed trademarks for “EA sports FC,” a discovery that is exciting given EA’s latest declaration that it’d abandon the FIFA name in the destiny.
a few believe EA sports activities FC may want to be a number of the titles that EA is thinking about, need to it no longer come to an agreement with FIFA for the inevitable FIFA 23.
Others have talked about that this could additionally be a negotiation tactic to expose FIFA that EA is critical. The trademark filings were posted within the united kingdom on October 1 and October four, which became before EA made its public disclosure on October 7 approximately probably leaving FIFA at the back of, and that they have been noticed by using VGC. comparable trademark filings do no longer appear to be published in the u.S. Patent & Trademark office database.
EA sports GM Cam Weber said EA is “exploring the concept of renaming our worldwide EA sports soccer video games. This indicates we are reviewing our naming rights agreement with FIFA, that’s separate from all our different authentic partnerships and licenses across the soccer global.
EA’s deal with FIFA to use the FIFA call is top through 2022, so EA and FIFA have about a 12 months to get the deal completed–or now not. EA has recommended it does not strictly want the FIFA call to have an authentic football video game, because it already has separate licensing offers with over 300 one-of-a-kind agencies beyond FIFA that give the organization get entry to to more than 17,000 athletes on seven hundred+ groups in one hundred stadiums and covering 30 leagues around the world.
this case sounds comparable, in a few ways, to what is happening with EA’s college football series. The franchise is returning, but it might not have the NCAA name. As an alternative, EA labored out a cope with the Collegiate Licensing agency to get the rights to participant names, stadiums, and other real-international elements.
This year’s FIFA 22 is off to a tremendous begin, achieving more than nine million gamers to this point.