Home Game News Ed Sheeran is coming to Pokémon visit serenade Squirtles in sunglasses

Ed Sheeran is coming to Pokémon visit serenade Squirtles in sunglasses

by arun809097
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Niantic has released details of Pokémon go’s upcoming Ed Sheeran collaboration in a new weblog submit, a touch over a day after first teasing the unexpected crossover. The event kicks off on November 22nd at 2pm ET (11am PT), and could run for a touch over every week till November 30th. The primary feature appears to be a performance of some kind from Ed Sheeran, although what shape this could take (a pre-recorded video? A digital Ed avatar?) isn’t at all clear.

Niantic says the performance will include songs from Sheeran’s new album, titled = (yes, the name of the album is the equals sign), and that it’ll be available from the information section of the Pokémon pass app. Proper now, this segment is just a information feed of bulletins and weblog posts, so this doesn’t offer much of a touch approximately what form the performance will take.

With the occasion, Niantic appears to be trying to follow inside the footsteps of Epic games, which has provided some of in-game song occasions in Fortnite through the years from artists like Travis Scott and Ariana Grande. Epic has mentioned pop culture activities like these as a key a part of its try to amplify Fortnite from a recreation into a metaverse-style social space, and Niantic hasn’t been shy about its own metaverse plans.

in addition to Sheeran’s performance, the event can even consist of extra normal Pokémon move gameplay factors. A number of water-kind pokémon and the unique sunglasses-carrying style of Squirtle can be available to seize (“Ed usually chooses the water-kind pokémon as his first accomplice” you see), and there’ll additionally be a branded = sweatshirts you may equip your avatar with. Over the route of the week, Ed Sheeran’s song “Overpass Graffiti” may also play during the night time in-sport.

In-recreation occasions like those are big business for Niantic. This yr’s go Fest occasion, which occurred in July, reportedly introduced in round $21 million in revenue over the path of days, in step with analytics company Sensor Tower, Eurogamer stated.



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