Niantic has released details of Pokémon go’s upcoming Ed Sheeran collaboration in a new weblog submit, a touch over a day after first teasing the unexpected crossover. The event kicks off on November 22nd at 2pm ET (11am PT), and could run for a touch over every week till November 30th. The primary feature appears to be a performance of some kind from Ed Sheeran, although what shape this could take (a pre-recorded video? A digital Ed avatar?) isn’t at all clear.
Niantic says the performance will include songs from Sheeran’s new album, titled = (yes, the name of the album is the equals sign), and that it’ll be available from the information section of the Pokémon pass app. Proper now, this segment is just a information feed of bulletins and weblog posts, so this doesn’t offer much of a touch approximately what form the performance will take.
That’s not all! In party of Ed Sheeran’s favored Pokémon, Squirtle carrying sun shades could be returning to Pokémon cross!
We is probably “thinking Out Loud,” but the concept of catching this Squirtle once more feels so “perfect” that it’s giving us “Shivers.”
— Pokémon cross (@PokemonGoApp) November 18, 2021
With the occasion, Niantic appears to be trying to follow inside the footsteps of Epic games, which has provided some of in-game song occasions in Fortnite through the years from artists like Travis Scott and Ariana Grande. Epic has mentioned pop culture activities like these as a key a part of its try to amplify Fortnite from a recreation into a metaverse-style social space, and Niantic hasn’t been shy about its own metaverse plans.
in addition to Sheeran’s performance, the event can even consist of extra normal Pokémon move gameplay factors. A number of water-kind pokémon and the unique sunglasses-carrying style of Squirtle can be available to seize (“Ed usually chooses the water-kind pokémon as his first accomplice” you see), and there’ll additionally be a branded = sweatshirts you may equip your avatar with. Over the route of the week, Ed Sheeran’s song “Overpass Graffiti” may also play during the night time in-sport.
In-recreation occasions like those are big business for Niantic. This yr’s go Fest occasion, which occurred in July, reportedly introduced in round $21 million in revenue over the path of days, in step with analytics company Sensor Tower, Eurogamer stated.