One of the big sticking points in Microsoft’s proposed acquisition of Activision Blizzard is Call of Duty (opens in new tab). Both Sony and regulators have expressed concerns that Microsoft could use the series as a weapon against PlayStation by making it exclusive to Xbox consoles. Microsoft has repeatedly said that it won’t do this, but in a new response to the UK’s Competition and Markets Authority it also made the point that it might not matter someday, because nothing is forever.

There are few videogame series as lucrative and reliable as Call of Duty, it’s true. It’s been around for almost 20 years now—the original Call of Duty launched in 2003—and became a true behemoth with the release of Call of Duty 4: Modern Warfare in 2007. It’s understandable that Sony would be a little jittery at the prospect of losing access to millions of game sales (and millions more microtransactions) every year. But what if Call of Duty sucked? Nobody would care about exclusivity then, right?

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