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Netflix Is Moving Into Games In a Very Smart Way, Phil Spencer Says - Gamezigo
Netflix Is Moving Into Games In a Very Smart Way, Phil Spencer Says
Home » Netflix Is Moving Into Games In a Very Smart Way, Phil Spencer Says

Netflix Is Moving Into Games In a Very Smart Way, Phil Spencer Says

by arun809097
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Phil Spencer thinks Netflix is ​​smart to leverage its successful streaming business and jump into video games.

In an interview with Kara Swisher for the New York Times’ Sway podcast, Spencer spoke in more detail about the continued growth of video games and how it is often a trendsetter for tech companies. Including how some tech companies look to games for inspiration.

Take Netflix, for example, which announced that it has been making steady inroads into games, first by including mobile games into existing Netflix subscriptions and then by acquiring acclaimed studios like Nightschool. Spencer believes this is the right approach for the streaming giant.

“I think it’s smart what” [Netflix is] do,” said Xbox boss Phil Spencer. “They’re buying some studios. They learn about the creative process of interactive entertainment. And I think it’s a really smart way for them to move into the space.”

Netflix Spotlight: December 2021

Netflix isn’t quite ready to compete with Xbox yet. Despite hiring an ex-EA executive to lead its new games division, Netflix is ​​primarily targeting the casual mobile market, which is still big business. Netflix has a library of popular shows that can easily become games, and the company even bought the award-winning studio behind Oxenfree.

As the content grows, Spencer sees that Netflix has great potential thanks to its existing cloud and community. “Netflix clearly has cloud. Amazon has cloud. Google has a real cloud capability. But without content, community and cloud, I think I’m going to start gaming now — and you can see this from what Netflix is ​​doing.”

Xbox has taken a page from Netflix’s book with Xbox Game Pass, which is popularly referred to as the Netflix for games. Something Spencer doesn’t agree with.

“From a streaming standpoint, it is. I’d say the difference for us is in the business model of — you can buy any game available on the subscription, which is a bit different from a music subscription or a movie subscription.”

Spencer says the transaction business is still Xbox’s largest business and bigger than subscriptions, although he says subscriptions are growing faster.

The Xbox boss also took the time to talk about Xbox’s social network and how it’s focused on games and not social discourse, as well as tackling industry topics such as the metaverse and Activision’s current controversies.

Matt TM Kim is the news editor of IGN. you can reach him @lasoftd.



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